Industry events offer a great opportunity for those in the technology and marketing space to network, learn, advertise and even sell. Whether you’re attending, presenting or speaking at an event, there can be a significant cost involved. Budget can play a big part in whether or not you can attend an event, so here we’ve identified 5 events well worth the expense in 2018.
Each social media platform as well as Google Adwords has different parameters to narrow your audience. There are certifications available for some of the platforms and each one requires research and practice in order to master. Algorithms change constantly so even seasoned advertisers need to remain attentive to all changes.
It’s holiday time and offices all around the country are participating in Secret Santa gift exchanges. Many people include a request for a gift, but for those that are looking for a surprise, it can be tough to shop for. Here we’ve identified 7 affordable gifts for that special co-worker looking for a surprise this holiday season.
Recruiting and developing channel partnerships can be a difficult and time-consuming experience. Ensuring that your current channel partners maximize their revenue potential is extremely important. The integration of traditional outbound tactics along with an effective inbound marketing campaign will ensure you are getting the most out of your channel.
Developing strong content that is of high quality and in a great enough quantity is one of the biggest challenges B2B marketers face today. Content that converts can be difficult to create and often times can take several edits before a final draft can be established. When analyzing your current content or developing new pieces, there are 7 characteristics you should look for.
