The goal of social media messaging is to get your target audience to read and engage with your posts and to help guide them through the buying cycle. Making real connections and nurturing relationships prior to a sales pitch is necessary in a time with so many options. Trust, credibility and your brand’s personality all need to shine through in order to drive social media engagement.
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There are many different avenues a marketing department can take when determining where to invest its budget. Before getting to this list, it is important to note that the integration of both digital and traditional marketing tactics such as teleprospecting will provide your company with its best return on investment. When speaking from a purely digital perspective, here are 4 areas to invest your marketing dollars in 2018.
Video has become the preferred way to consume content by many in the marketing and tech space and cutting through the clutter can be difficult. Creating strong content that drives engagement and provides continuous website traffic requires a close look into what makes people consume video.
Hashtags are everywhere on social media and marketers are beginning to learn how to harness their power. Once a way to organize your personal posts for friends, hashtags are now essential in delivering targeted content to the appropriate audience. Even LinkedIn has joined the hashtag party, making them more acceptable in marketing circles. Here we’ve outlined 10 ways to optimize hashtags for social media marketing.
Christmas is a time of celebration; when family members, friends and co-workers can set aside their differences (hopefully) and appreciate one another. Christmas music can spark a debate all its own. Some people love it, some people hate it, there doesn’t seem to be much of an in-between. What we can all agree on is that they are catchy, memorable and can bring a festive atmosphere to your office. Here we’ve compiled a Christmas music play list sure to be a hit at your company.
