James Lawson

Recent Posts

Video Content Ideas For Your Next Marketing Campaign

Creating various valuable, educational, and entertaining videos will give your content strategy the punch it needs to reach your target audience. First, here are a few tips you will want to keep in mind.

Email Marketing Strategies That Work

When it comes to marketing, Email is one of the most effective and simple ways to reach your audience. Email alone has the potential to grow your business as long as it is done correctly. If you are looking to increase your open and click rate, here are a few tips that we have compiled for using such a powerful tool:

6 Facts About Dr. Martin Luther King Jr.

Dr. Martin Luther King Jr. led a non-violent movement for equal rights and social justice in the United States. He dedicated his life to the cause and played a huge role in ending segregation. Today we honor Martin Luther King Jr. Here are a few facts about him:

Inbound Marketing: How To Bring Your Customers To You

Inbound marketing is a business strategy that you use to bring customers to you without outright placing an ad in front of them per say. You entice them with information like blogs, infographics, and downloaded content and teach them about the product or service you offer. Show them how to fix a problem they may have. In this process, you will typically gain their contact information through a download or demo request, and with that, your customers are coming to you. Here are a few ways to use inbound marketing and bring your customers to you.

Maintaining Your Creative Edge While Working From Home

Keeping the creative juices flowing while doing anything can really be hard sometimes. Now that a lot of us find ourselves doing a majority of, if not all, our work from home, this may even be more challenging. But I feel like it may not be as hard as you think, it’s all about perspective, and I have a few tips to help you throughout the day so that you keep your edge.