Inbound marketing is a business strategy that you use to bring customers to you without outright placing an ad in front of them per say. You entice them with information like blogs, infographics, and downloaded content and teach them about the product or service you offer. Show them how to fix a problem they may have. In this process, you will typically gain their contact information through a download or demo request, and with that, your customers are coming to you. Here are a few ways to use inbound marketing and bring your customers to you.

User Experience

When trickling through the funnel of inbound marketing, or moving through the sales cycle, leads naturally fall off. Not everyone that starts as a lead will eventually purchase, and that’s just how it goes. But how do you increase the likelihood of more of these leads turning into sales? The user experience when they are in your sales funnel has a significant impact on their purchasing decision. Coming on too strong can drive many people away, while not coming on strong enough will inevitably result in losing potential customers who didn’t wait around to hear from you. Making sure you reach your lead with the right encounters at the right stage in their buying process will make their experience with you unparalleled and help encourage them to buy from you.

Content

Having content people enjoy and crave is the best way to bring your customers to you. Do you follow somebody on social media, influencer, person or company, that you just love what they post and can’t wait to see what they do next? Creating content that people love is the easiest way to get more repeat customers through inbound marketing.

Engagement

Algorithms in social media and inbound marketing depend on things like engagement to drive your page to more viewers, including those that already follow your pages. This seems a little unfair, especially if somebody has already followed your page. That obviously means they want to see what you’re sharing. When you post something that doesn’t get a lot of engagement, likes, comments, etc., then social sites will assume fewer people will want to see this. When and if this becomes a frequent event, the number of people who see your content will continue to decrease until your engagement increases. When engagement is up, your page will be front and center to all of your followers and potential customers.

Nurture

Lead nurturing is an important factor in any type of marketing. Lead nurturing is developing and then reinforcing relationships with the end goal of converting that lead into a customer. In an inbound marketing environment, this is done by building a relationship with your followers and becoming a person or a brand they can depend on. When you become a brand they can trust, they will look to you for advice, and when it comes time to make a purchase, you will be their first choice.

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