James Lawson

Recent Posts

Marketing Plan Basics

The best way to be successful in marketing is to have a good plan to execute. This is never something that is done alone, and a good marketing team to bounce ideas off each other is essential. With that said, I have some tips that can help you start building the foundation of a marketing plan so that your business is successful.

How To Grow Your Network In 2021

Every year just like the last, we always look at how we can do better and reach more people. But the question is still, what is the best way and how do you grow your network. Here are my best tips for making sure you ring in the new year with a growing network.

How To Uplift Your Audience In A Digital Forum

Whenever you are talking in public or in a digital forum, the way things are said and interpreted will change, but being positive will always be noticed. Take the time to think about how to put a positive spin on what your company has to say or offer. Communication like this is much more effective, and here are a  few ways that will help you and, in turn, help your company with building up your audience.

Enhancing Your B2B Video Content

When using videos for marketing purposes you want to make the most of your time and investment. When we talk about enhancing video content, we are mainly talking about how to maximize the time and money spent for this content. Here are a few tips on how to do this and effectively reach your audience without losing them in the process.

How To Be Compassionate With Your Sales Approach

Over the years, sales has changed so much, as I am sure you have seen in your business. Often, you want the guy who closes deals and don't really ask how they do it. The end result is the only thing most companies care about. But let me tell you a little secret on how some of these salespeople are getting the job done. You use to need a system expert to sell your product, but with technology and customers having the ability to do the research themselves, it has shifted to more of making connections. Here are a few tips for you and your sales team on how to be compassionate with their approach.