Every year just like the last, we always look at how we can do better and reach more people. But the question is still, what is the best way and how do you grow your network. Here are my best tips for making sure you ring in the new year with a growing network.

Search Engines

This may be nothing new to your company, but it is still relevant and one of the best ways to make sure people are finding you. This is a collective tactic to make sure your network grows, and if done right, it can be done without spending a dime. This makes it highly effective and optimizing your business on these search engines like Google. If your business is unfamiliar with this tactic, it is playing to search engines algorithm, so when customers search for goods you offer, your business shows up and, if done right, at the top of the first page.

Social Media

Another avenue that is extremely cost-effective for reaching your specific audience. There are several platforms that can be used, and each one has its own way of getting your business's name out there. The one thing that makes this most effective is having someone familiar with how each of those platforms works and when the best time to add content is. Take the time to study these things, and you can grow your network exponentially if done right.

Local Events

Get your name out there in the local community, and you’ll be surprised by the familiar faces that may cross the threshold of your business. The word of mouth that can be generated within your community can pay off heavily if you are associated with the local events the community comes out to support. In addition, it comes at minimal cost when you do not have to travel very far and have the ability to draw local support.

Business Blog

This is a wonderful way to document who you are as a business and where you plan to be later in the year. Blog article are great for company growth and showcasing your company as a thought leader in the industry. Keep in mind that your blogs should not be over promotional but more educational and informative. Including some inspirational and entertaining content is also key to keep your followers engaged. 

Leverage Winn's 30 years of experience for your company's growth initiatives.