When it comes to marketing, Email is one of the most effective and simple ways to reach your audience. Email alone has the potential to grow your business as long as it is done correctly. If you are looking to increase your open and click rate, here are a few tips that we have compiled for using such a powerful tool:

Subject Lines

When reading your subject line and the email preview, a recipient will immediately decide if the Email is worth keeping or if it's trash. You should make sure that your subject is honest, attention-grabbing, and to the point. Lengthy subjects won't be read, so it is best to keep them short and sweet. In the ways of honesty, clickbait might get you a few more opens, but in the long run, this will also get a lot of unsubscribes.

Personal Touch

When reaching out to leads and customers, making sure you add a personal touch to your correspondence can set you apart from your competitors. Your recipients will enjoy the feeling of being thought of instead of getting the same email template that everyone else got.

Giveaways

Sometimes email success can be driven by offering your audience something they cannot resist: FREEBIES! Everyone loves free stuff as long as it adds value to their life. Offering freebies can be as simple as free shipping or a free gift with purchase. Or it can be a discount or dollar amount off of their purchase if they choose to do business with you.

Segmentation

Not all of your customers want and need the same things from you, and not everyone on your email list is in the same stage of the buying process, so it's fair to say that not everyone needs the same Email from you. You should segment your email list into niche groups so that you can send more targeted emails that will likely have a higher chance of being successful.

Timing

As you know, timing is everything. If you send an email blast at a time when most of your recipients are asleep or away from their devices, then your Email will probably get lost in the land of unread emails. Make sure to send emails during waking hours that your potential customers would most likely be on their devices or even at work. This time tends to vary for every industry, so it's not fair to put a certain time on sending emails. Try out a few times and see which ones have the best open and click rates.

Leverage Winn's experience for your next email campaign!