Demand Generation Blog

Video is the single best way to engage your visitors and potential customers. It is much more efficient than text or photos. It keeps your target audience on your page longer and has the benefit of transmitting emotion and a brand persona to your target market. This singular ability is crucial for building trust and relationships. Here are some simple steps for creating and integrating compelling video content that engages your target market and gets your message out in a positive, fun, and engaging manner.

Teleprospecting is a convenient way of reaching out to leads quickly and easily. Ease of contact with the right message will help increase sales and lower your cost per lead. Your marketing mix should combine all of the different aspects that make up your marketing plan.

For some deciding what to do to celebrate valentine's day can be daunting, especially when the holiday falls on a weekday. We have compiled a list of fun things you can do to celebrate with either your family or significant other.

Teleprospecting has faced challenges in recent years but still remains a valuable marketing tool for businesses worldwide. Marketing professionals are well aware of the impact that different marketing strategies can have. While teleprospecting represents a time-tested approach, combining it with inbound marketing tactics can maximize your efforts and ensure you get the most out of your lead generation campaigns. Some endless possibilities and benefits come with merging these two tactics. Here we will outline some of the top ways inbound and teleprospecting can, and should, work together.

By trade and necessity, marketing leaders are creative and observant workers. Technology and an in-demand society both require marketers to be exceptionally attentive to potential prospects, customers, and influencers. Response time is crucial in technology marketing, where mere minutes can make the difference in bringing in a targeted account.