What is lead nurturing and why is it important? These are a few questions you may be asking yourself if you’ve looked into outsourcing your marketing efforts. Lead nurturing is a delicate process that encourages someone with interest to eventually make a purchase. This is a vital part of the sales cycle because on average 50% of leads are not ready to purchase, so attempting a sale too soon will result in a no.
You have probably seen the hashtag “#TBT” numerous times since its inception, so you know it’s a great way to take a stroll down memory lane. You may not realize that the nostalgia people feel when they see something familiar from way back when can be a great tool for marketing. Here are a few tips for using Throwback Thursday as a marketing technique.
So people are visiting your website, however you’re not seeing the lead volume that should correlate. It is time to start moving potential customers through the lead funnel and convert them. Here are a few ways to move customers through the buyer journey, even when they’ve stalled along the way.
Tradeshows can be a great way to make a lasting impression on potential future customers and gather amazing new leads. If you want to come back from a tradeshow with results then you will want to review these tips for how to make the most out of your next tradeshow event.
Having a great social media presence can set your company apart and make your business grow exponentially. However, not all social media pages are created equally, so what sets the ‘successful’ pages apart? Here are 13 tips that can help your social media accounts flourish.
