Having a great social media presence can set your company apart and make your business grow exponentially. However, not all social media pages are created equally, so what sets the ‘successful’ pages apart? Here are 13 tips that can help your social media accounts flourish.

Set goals

The point of any marketing effort is to gain business. So, before you start, or revamp, your social media marketing efforts, be sure to set some goals. Knowing what you want to gain from your initiative makes it easier to plan how you are going to accomplish your goals and be successful with your campaign.

Reach

The best part about the internet is that you don’t have to be in the right place at the right time for a potential customer to see your add. The internet is at the tips of our fingers, which means our content and advertisements reach more people with minimal effort.

Show your human side

Most social media sites are not primarily used for business, so it’s okay to loosen up a bit and show that there are actual people behind the brand. When showing this softer side, simply sharing office accomplishments, employee photos, and interesting facts about the company and its associates can help your brand seem more relatable to its customers.

Use hashtags

Hashtags are an easy way for people to find your social media posts without visiting your page specifically. This can lead new customers to you when they see something you’ve posted in a hashtag they were searching. It’s important to remember that not all social media sites utilize hashtags, so only use them where it’s appropriate.

Consistently post

When we say post consistently, we DON’T mean non-stop. Nobody likes a serial poster, that posts 30 times at once and then goes dormant. Post at optimal times on a daily basis. This will keep your content fresh on the newsfeed and keep customers constantly engaged with your brand. Some companies even schedule their posts in advance to accomplish this.

Provide valuable content

This goes for your blogs and your social media efforts. Provide content that your customers want and need. When customers start becoming regular subscribers to your content, they will look to you first when they need help or advice, and they will ultimately choose you to purchase from and refer their friends too.

Make sure what you share aligns with your goals

No matter what your end goals are, make sure that what you are sharing and posting is going to contribute to that end goal.

Tailor content to your customers

One of the most important things to realize about social media is that it’s not all about you. It’s about the people you want to reach. If they aren’t engaging or clicking your content then it may be time for a change.

Encourage interaction

A helpful way to make your customers feel connected is to engage with them regularly. You can do this by asking questions like “What are your plans this weekend?”. You can even ask them their opinion on future products and services. This helps them feel like you care about them and truly value their opinion.

Use Multiple Social Media Networks

Don’t limit yourself to Facebook. You should be using any social media sites that may benefit your business. All platforms are different and have different ways of reaching audiences but the end goals for business users are the same.

Follow Cocktail Party Rules

A huge mistake a lot of business make when using social media frequently is over self-promoting. A general rule at a cocktail party or social gathering is to only talk about yourself about 1/5th of the time. The same applies to social media posting. Only about 20% of your posts should be about you and your brand. The rest of your shared content can be relevant industry news, fun posts, engaging posts etc. This can keep your customers from hitting the unfollow button after seeing too many advertisements from you.

Enable reviews

Let your customers tell you what they think! This works for you in a few different ways. It can promote word of mouth referrals and it shows potential customers that you are reliable and confident in what your customers have to say about you.

Have fun

Business doesn’t have to be all stiff on (most) social media accounts. You can share a fun photo, an inspirational quote or even a joke. Your customers may pay closer attention to your page after you’ve inspired them or made them laugh.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.