A powerful marketing funnel is the key to successfully generating new leads, converting leads into customers and keeping your customers engaged. When it comes to making sure your funnel is moving prospects down and converting them to customers, mistakes can easily be made. Here are our 8 fool proof ways to make sure your marketing funnel doesn’t stall.

1. Know your target audience

Obviously knowing your target audience means you need to know who you want to become your customer. Beyond that, you need to know what they’re looking for and WHEN they’re looking for it. When you create your content you need to keep in mind where in the funnel your targeted prospects are. One of the biggest mistakes made in advertising is being in the wrong place at the wrong time. You can spend countless hours working on a piece of content, but if your potential client sees it before they’re ready, you will have wasted your opportunity.

2. User experience

If you know that most of your customers access your site and content from their mobile devices, make sure your site is set up to be mobile friendly. There is nothing more annoying than finding a great piece of content and struggling to try and read it. Optimize your page based on common screen sizes and you won’t lose prospects who can’t read your content.

3. Publish regularly (and republish)

Stay relevant by continually writing. You won’t be an industry leader if you don’t share your valuable information. You want to be able to share current information and attract new prospects to the funnel with up to date information. Additionally, your loyal customers should love hearing from you and getting your perspective and advice. Don’t be afraid to re-post still relevant content, as well as re-using content ideas that were previously successful by making them current and adding a new twist to them.

4. Track what works

The easiest way to make sure your content is helpful in moving prospects through the funnel, is to track what’s worked. When you track clicks, opens, conversions, you can easily figure out what to create next.

5. Make content that will trigger a reaction

Don’t be boring! Keep your prospects interested in what you have to say and make them want to become your customer. Bold advertisements show that you are unique. When you stand out amongst your competitors, prospects are more likely to choose you. Another way to trigger a reaction is to make content people can relate to. Occasionally showing the humanity behind your brand is a great tactic to connect with your target audience. You can share company stories and photos, display your sense of humor, and reach out to the local community. When you use these strategies, it encourages movement down the funnel.

6. Use the right channels

How are you sharing your content? Depending on what your company does, your right channels might be reduced to one or two avenues. Take advantage of where and how your customers choose what to buy and who to work with. This could mean sharing frequently on twitter and Facebook, or your prospect could need a weekly email and an occasional phone call to help move them through the funnel.

7. Get feedback

Asking for feedback is a great way to modify your target audience and how you’ll reach them. You can gather feedback a few different ways. These include asking loyal customers, asking employees, or even setting up a small market research study. Knowing what your potential customers want to see is pivotal in keeping the funnel flowing.

8. Keep in contact

In order to move people through your funnel and prevent a stall towards the end you need to keep in contact with them. You can use a follow up email or phone call to push them further into your reach, or even find out that they may not be a right fit for your company. Regardless staying in contact will keep you fresh in their minds so when they do decide to purchase, it will be from you.

The marketing funnel is constantly evolving to fit the needs of prospects and sales teams alike. Making sure that potential clients don’t stall out in the middle of your funnel will boost sales and keep your sales team happy and busier than ever.