Demand Generation Blog

In today’s ultra-competitive landscape there is no single marketing tactic that will ensure the success of your campaign.  Utilizing a multi-channel marketing approach gives you the best chance to reach your target audience.  Teleprospecting is as old school as marketing gets, but the telephone is still an essential tool that can be used at all stages of the funnel.  Customer-centric business models are becoming the norm and have made the live touch more important than ever.  Here we’ve outlined the different areas where teleprospecting should be infused into your marketing plan.

Teleprospecting has been around for quite some time but its uses have changed a bit through the years with more of a digital approach being taken by most marketers.  Complimenting both inbound and outbound tactics with strategic calling campaigns can provide higher quality sales qualified leads.  This can help to narrow down specific pain points of your prospects and save time and money.  Here we’ve compiled some resources to help structure and enhance your teleprospecting efforts.  Click on the headings for more information on each topic.

While many people believe the effectiveness of teleprospecting is beginning to dwindle the reality is the process is evolving.  Companies are realizing that cold calling is not the way to go. It takes careful planning and collaboration between sales and marketing in order to create a successful strategy.   Here we’ve outlined some of the key aspects and details to check off your list when developing your campaign.

While the digital age has taken the marketing industry by storm teleprospecting still holds extreme value.  There are some aspects of lead generation and other marketing objectives that simply require a solid teleprospecting effort.  Digital marketing can produce a number of leads for the top of your funnel; however, teleprospecting can produce a higher quality lead.  There are several advantages that picking up the phone has over digital marketing.  In reality the two work symbiotically.  Utilizing inbound and digital efforts to draw prospects to the top of the funnel is only the beginning.  Utilizing those prospect lists while conducting a teleprospecting campaign will produce a true marketing qualified lead.  Here we’ve outlined some of the reasons there is no substitute for teleprospecting.

Teleprospecting has become more difficult these days with so many avenues for people to find their information and so many people fighting for a prospects time.  With this in mind, it’s important that your teleprospecting efforts are optimized to get the most out of your campaigns.  There are steps you can take to give your teleprospecting campaign its best chance for success.  Below we’ve compiled 5 best practices to implement within your campaign.