Demand Generation Blog

Teleprospecting has faced challenges in recent years but still remains a valuable marketing tool for businesses worldwide.  Marketing professionals are well aware of the type of impact marrying different marketing strategies together can have.  While teleprospecting represents a time tested approach, combining it with inbound marketing tactics can maximize your efforts and ensure you get the most out of your lead generation campaigns.  There are endless possibilities and benefits that come with merging these two tactics, here we will outline some of the top ways inbound and teleprospecting can, and should, work together.

There are several core components of Outbound Marketing.  Each of these tools can be leveraged to reach different levels of decision makers.  Implementing these aspects as a part of a complete marketing plan is vital to the success of your campaign.

The medical industry is full of competition and defined with a constantly changing environment. New technologies are continuously being developed rendering older machines and procedures obsolete. This creates a need for constant training and marketing. Medical companies must strive to set themselves apart and create an image of reliability and stability that encourages trust. As with any industry, healthcare marketing is a vital component and we will analyze five top trends to help your company stand out.

Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.

However, according to B2B marketing research firm DemandGen Report, 77% of buyers do not follow a traditional buying path which means

Marketing automation systems shine when it comes to identifying interested prospects, but when a complex sale becomes personal, a personal approach is the best way to convert automation qualified leads (AQLs) into customers. However, sales teams rarelyhave the bandwidth to manage the number of leads generated from marketing automation, and if they do, they find that the majority of AQLs are in the early stages of the buying process.