Teleprospecting has been around for quite some time but its uses have changed a bit through the years with more of a digital approach being taken by most marketers.  Complimenting both inbound and outbound tactics with strategic calling campaigns can provide higher quality sales qualified leads.  This can help to narrow down specific pain points of your prospects and save time and money.  Here we’ve compiled some resources to help structure and enhance your teleprospecting efforts.  Click on the headings for more information on each topic.

Enhancing Lead Generation by Merging Inbound and Teleprospecting

Teleprospecting has faced challenges in recent years but still remains a valuable marketing tool for businesses worldwide.  Marketing professionals are well aware of the type of impact marrying different marketing strategies together can have.  While teleprospecting represents a time tested approach, combining it with inbound marketing tactics can maximize your efforts and ensure you get the most out of your lead generation campaigns.  There are endless possibilities and benefits that come with merging these two tactics, here we will outline some of the top ways inbound and teleprospecting can, and should, work together.

What Makes a Great Teleprospecting Campaign?

While many people believe the effectiveness of teleprospecting is beginning to dwindle the reality is the process is evolving.  Companies are realizing that cold calling is not the way to go. It takes careful planning and collaboration between sales and marketing in order to create a successful strategy.  

There Is No Substitute For Teleprospecting

While the digital age has taken the marketing industry by storm teleprospecting still holds extreme value.  There are some aspects of lead generation and other marketing objectives that simply require a solid teleprospecting effort.  Digital marketing can produce a number of leads for the top of your funnel; however, teleprospecting can produce a higher quality lead.  There are several advantages that picking up the phone has over digital marketing.  In reality the two work symbiotically.  Utilizing inbound and digital efforts to draw prospects to the top of the funnel is only the beginning.  Utilizing those prospect lists while conducting a teleprospecting campaign will produce a true marketing qualified lead.

5 Modern Teleprospecting Best Practices

Teleprospecting has become more difficult these days with so many avenues for people to find their information and so many people fighting for a prospects time.  With this in mind, it’s important that your teleprospecting efforts are optimized to get the most out of your campaigns.  There are steps you can take to give your teleprospecting campaign its best chance for success.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.