While most marketing initiatives are measured by leads generated and revenue created, content marketing has a host of other benefits that contribute to your bottom line. While showing ROI on these aspects continues to be a challenge, very few will dispute the importance of creating and distributing quality content.
Building awareness and relationships while educating and entertaining your audience with quality content is the basis of inbound marketing, which is a long-term strategy. It takes time to plan, implement and refine your strategy before it will start to show results, but once it does, those results can be significant and long lasting. Here we take a look at six key benefits of a long-term inbound marketing plan.
Consistency and quality always come up when people are talking about content strategy. What is just as, if not more, important is diversity. Having different types of media that provide value to your prospects at every stage of the funnel ensures you social pages and company blog stay fresh. Here we break down eight types of media to fuel your content marketing strategy.
Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.
With so much emphasis on digital marketing and content these days, it is essential that B2B organizations don’t allow their company blogs to become stale. Consistently publishing fresh educational and entertaining articles to your blog can help build brand awareness, drive website visits and increase conversions, provided you’re giving your audience what they want.