Segmenting your email lists will help you to deliver more relevant and targeted content. It can also cut down on unsubscribes as your contacts will only get information that resonates with them. Some of the top ways to segment your email contact lists include:
Email marketing has long been one of the most effective means of generating leads, engaging with prospects and distributing content. So why do so many campaigns fall short?
Continuing to enhance your skills is more important than ever for marketers as technology has expanded the knowledge base required to stay up to date with the latest techniques. Having at the very least a working comprehension of popular strategies and platforms will allow you to implement successful campaigns and choose the best agency to outsource your marketing efforts. Online marketing courses have become big business over the last few years, but thankfully there are some great free courses still available.
There are many different aspects that determine email open rates including subject line, segmentation, data quality and timing. The most forward facing, and perhaps most important of these, is your subject line. Creating an eye catching subject line that sparks enough interest for a recipient to open your email can be difficult, however, there are some simple steps you can take to make yours more engaging.
Email marketing is still a vital tool for those in the B2B realm and periodically evaluating your strategy will help your campaigns become more effective. Taking a look into detailed statistics will help you to uncover and identify deficiencies within your campaigns.
