This is part two of our series outlining tips to increase the ROI of your multi-channel marketing strategy.
Email newsletters have long been a great way to communicate with clients and prospects on a consistent basis. While the main purpose has been spreading information and keeping your company in front of your target audience, they are being uses more and more as a lead generation tool. With a diverse selection of content they can reach a wide range of decision makers as well as prospects at different stages of the sales funnel. Here we’ve outlined some essential elements to include in your newsletter to optimize them for lead generation.
It all started in the living room our family home in Farmington, CT in July 1990 as Market Vision. By October that same year, we had made the move to Florida to establish a formal operation and became what is now known as Winn Technology Group. Over the years, Winn Tech has occupied several offices in Pinellas County before settling into our existing home at 523 Palm Harbor Boulevard in beautiful Palm Harbor, Florida.
A multi-channel marketing program can be defined as communicating with and attracting prospects through a multitude of online and offline sources. With potential customers having access to an endless amount of information, and dozens of ways to obtain that information, it’s important you employee a multi-channel strategy to ensure your content is reaching its intended target audience. Below we’ve outlined the different aspects needed to run an effective multi-channel marketing program.
One of inbound marketing’s best practices is to send emails only to those that have opted in to receive them. Even while abiding by this practice, you may find your click and open rates are still below your goals. Email is still a very effective marketing tool if used correctly. There are many ways you can optimize your emails to maximize their impact. Here are a few tips to ensure your next email campaign is a rousing success.
