Simply creating brand awareness is not enough to generate the number of sales opportunities needed to develop a successful business. While awareness is extremely important, what is even more vital is creating an affinity for your brand. First, let's take a look at the difference between brand awareness and brand affinity:
In order to carry out a truly successful digital marketing campaign, you need to leverage several channels. When speaking on the topic of multi-channel marketing, many believe they’re implementing this strategy by simply using a couple of tactics like email and teleprospecting. The reality is that you need to come a bit closer to an omni-channel model in order to reap the true benefits of digital marketing. You may have a database of a thousand companies that you want to go after, and every one of them has multiple contacts that you need to get on board to ultimately make a sale. Each of those contacts may have a different channel they prefer to get their information from and each will have different topics and approaches that resonate with them. This makes it imperative that you develop a long-term strategy to touch each of your prospects in a variety of ways. Here we’ll dive into some of the major channels and tactics that should be implemented to craft an effective digital marketing campaign.
Having a strong brand produces the trust you need in order to draw in prospects and ultimately generate new customers. Your brand is everything you do and the way the public views your every move. Focusing attention on developing your brand is what will set you apart when it comes time for a prospect to make a purchase decision. There are three primary objectives in brand marketing.
Staying in communication with your customers is essential in gaining trust and loyalty. When it comes to building any relationship, communication is key. In a time where brand loyalty plays such a major role in purchase decisions, ensuring your customers are up to date and able to conveniently contact you in a variety of ways is essential. Here we take a look at five ways to improve customer communications.
As the perception of brands becomes more vital to the sales and marketing process, it is important to build a strategy to enhance the varying components that make up your brand identity. While your positioning and messaging still play a major role in branding, other aspects such as company culture and customer experience have gained in importance. Here we take a look at what makes up your brand identity.