As brand awareness, reputation and experience continue to become more important to B2B organizations, a formal brand marketing plan is now a necessity in order to get in front of target audiences and make an impact on purchase decisions. Multi-channel campaigns that blend both digital and traditional tactics allow you to reach a greater percentage of your audience the way they prefer to communicate and engage. Here we take a look at some of the best tactics to help build your B2B brand.
Maintaining a positive company culture has presented a significant challenge for business leaders across all industries during the course of 2020. “A positive workplace is more successful over time because it increases positive emotions and well-being. This, in turn, improves people’s relationships with each other and amplifies their abilities and their creativity. It buffers against negative experiences such as stress, thus improving employees’ ability to bounce back from challenges and difficulties while bolstering their health. And, it attracts employees, making them more loyal to the leader and to the organization as well as bringing out their best strengths.” Finding new and inventive ways to bring teams together and keep individuals productive has become a daily task, with varying degrees of success. However, a positive culture is far too important to leave to chance.
Branding is an essential element in the marketing of a B2B organization. While it can sometimes be difficult to quantify the ROI of initiatives geared toward building your brand, that doesn’t make them any less important. Building trust and humanizing your brand has never been more vital than it is today. Here we explore three core aspects of successful B2B branding.
Online channels have been flooded in recent months and that trend is going to continue. It is vital that B2B organizations take active steps to maintain and grow their online presence. Your ability to be found online will have a tremendous impact on your bottom line, regardless of the size of your business. Here we explore five ways B2B organizations can increase online presence.
Branding is all about establishing your identity, showing your value and differentiating yourself from the competition. Most brands have a list of differentiators for their different products and services, but what makes your BRAND different? What sets you apart and makes you appealing on a more personal level? Here we dive into several ways to differentiate your B2B brand.