Every marketer knows that content needs to be a part of their plan, but what types and how often do you need to produce them? That will depend on a variety of different factors. Here we take a look at the different types of content you’ll need in your marketing plan and the frequency you’ll need to post and distribute them.
While it can be agreed upon that every business needs both organic and paid marketing efforts to be effective, organic methods provide the most value over the long term. SEO, organic social media, blogging, and email are some of the most effective means of marketing your organization organically. Here we take a look at some of the value they provide.
There have been quite a few adjustments that B2B marketers have had to make over the last two years, and many of those changes will likely carry through for the foreseeable future. While trends have become difficult to predict during these turbulent times, we’ve assembled five B2B technology marketing trends we feel will have an impact in 2022.
Successful ABM campaigns require reaching all levels of an organization through multiple channels. Which channels you use will largely depend on your target audience and their preferred methods of communication and gathering information. There are, however, a few channels that will fit into nearly any ABM campaign. Here we take a look at five key channels for successful account-based marketing.