Most marketers understand the need for a diversified marketing portfolio that includes a mix of traditional and digital marketing strategies. Even so, one of the most affected channels for marketing in a primarily digital world is teleprospecting. The question becomes how effective is teleprospecting in 2022, and does it still have a place in your marketing portfolio?
It may surprise you to learn that teleprospecting is still a very valuable tool for businesses. In this digital world, we live in, there are still many situations where speaking with a live person is preferred by your customers. Teleprospecting can also set your company up to develop deeper relationships with your customers by providing that human voice and touch. Recognizing that teleprospecting can still be a powerful tool, it is important to implement teleprospecting correctly.

Teleprospecting provides a business the ability to communicate with its customers and potential clients directly. Therefore you have to ensure that the database you use for your teleprospecting is highly reliable. A proper database with verified data provides important information to your sales team, adding additional insights into the prospect and helping open the communication.

With teleprospecting, the phone representative is the first line of approach. Representatives must know the product or service they’re trying to promote inside and out. Deep and intimate knowledge of the product or service they are trying to sell or promote can differentiate between a successful and unsuccessful call. Representatives must be able to take rejection because it happens a lot. They must also be quick-witted because they will face many difficult situations that require quick thinking and even quicker responses. It takes a special individual to be successful, so take your time and evaluate your employee pool to determine the best fit for this type of role or waste a lot of time and money.

Omnichannel marketing integrates the different channels a brand uses to interact with its prospects and customers. This integration of different marketing channels and tools allows a business to create a consistent brand experience. Omnichannel marketing also allows consumers to engage with business organizations on their own terms, which results in a better customer experience.

The question is, how does omnichannel marketing impact Teleprospecting?

Omnichannel marketing can make a teleprospecting campaign far more engaging. For example, an agent can send a text message if a call doesn’t connect when dialing. That way, they can arrange a callback and reschedule the call. Your teleprospecting campaign should also integrate with your social media, website, and email, making the entire process more inclusive. When you integrate your teleprospecting campaign into your other marketing channels, your agents won’t miss opportunities because of a call connection failure.