By trade and necessity, marketing leaders are creative and observant workers. Technology and an in-demand society both require marketers to be exceptionally attentive to potential prospects, customers, and influencers. Response time is crucial in technology marketing, where mere minutes can make the difference in bringing in a targeted account.
Recruiting channel partners often requires a long cycle and multiple touches. Since everyone has a slightly different preferred method or channel of communication, leveraging a multi-channel approach to grow your partner ecosystem is the most effective way to maximize your recruiting budget.
The marketing industry evolves rapidly, and the recent pandemic has only sped up that evolution. In addition to new technologies, the way we approach campaigns and potential customers have seen a dramatic shift over the last few years. Most marketing campaigns are now customer-focused versus product-focused, which is the way it should and has to be. Ensuring that your campaigns are up to date and set up for success requires you as an individual and your team to keep your skills sharp. Here we take a look at ten steps to become a better B2B marketer.
Creating various valuable, educational, and entertaining videos will give your content strategy the punch it needs to reach your target audience. First, here are a few tips you will want to keep in mind.
Your brand is how consumers identify your company. The importance of solid brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. Finding differentiators can be difficult with so many competitors in nearly every niche. Here we outline three ways to build a strong B2B brand foundation.
