Dr. Martin Luther King Jr. led a non-violent movement for equal rights and social justice in the United States. He dedicated his life to the cause and played a huge role in ending segregation. Today we honor Martin Luther King Jr. Here are a few facts about him:
You can use every marketing tool and tactic known to man, but without first building a relationship, you have very little chance of turning a prospect into a customer. First, let’s stop referring to potential clients as “prospects.” These are people we’re talking about, and they should be respected and treated as such. Social media offers an excellent platform to connect and build relationships with people, but you need to be your genuine self to make it happen.
Inbound marketing is a business strategy that you use to bring customers to you without outright placing an ad in front of them per say. You entice them with information like blogs, infographics, and downloaded content and teach them about the product or service you offer. Show them how to fix a problem they may have. In this process, you will typically gain their contact information through a download or demo request, and with that, your customers are coming to you. Here are a few ways to use inbound marketing and bring your customers to you.
Recruiting profitable channel partners is an ongoing and challenging task. Not only do you need to have an enticing program, but you need a plan to market that program. Here we look at a multi-channel marketing approach to recruiting profitable channel partners.
Simply creating brand awareness is not enough to generate the number of sales opportunities needed to develop a successful business. While awareness is extremely important, what is even more vital is creating an affinity for your brand. First, let's take a look at the difference between brand awareness and brand affinity:
