Video has become the most consumed content online, and marketers need to take advantage of it. While video has become the preferred way to consume content by many in the marketing and tech space, cutting through the clutter can be difficult. Creating strong content that drives engagement and provides continuous website traffic requires a close look into what makes people consume video. Here a a few tips to help you improve your next Video marketing campaign.
When you leverage marketing events correctly, they can be one of your brand’s best ROIs in terms of marketing. Whether you are a sponsor at a live event or do an online webinar, provide a way to bring your product or service to life in a tangible way. It lets potential and existing customers interact with you and your brand. Events also allow you to create experiences that live on and provide long-term value because they live on social media and that in turn can generate publicity. Live events can also help you capture original content to tell your brand story and bring it to life in other digital forms.
An inbound marketing strategy involves many components and requires ongoing analysis and adjustments as you work through your campaigns. There are several traditional outbound methods that can complement and improve the effectiveness of your inbound efforts. Here are five tips to help you improve your inbound marketing strategy.
It can be a complex and challenging process to recruit and retain channel partners. The better the partner, the more difficult it may be to recruit them. A thorough understanding of their business challenges and successes or opportunities, their buyer’s journey, their sales process, and ongoing partner enablement are all crucial for building a successful channel partner program.
Working at home has been a reality for a couple of years now and, for many of us, has become permanent as corporate structures have changed and productivity has soared as well as costs have dropped. Sometimes working from home can feel monotonous, and productivity can dip. Here are some products that make working from home more efficient.
