Demand Generation Blog

After two years of most major events going virtual, we are finally starting to see a spike in in-person events happening across the country, especially in our home state of Florida. The value of face-to-face meetings has certainly not diminished, and you could argue they have actually become even more effective. The majority of us have spent a great deal of time working at home and only interacting with prospects and customers via Zoom meetings. This only heightens the impact of engaging with someone in person. I’m sure I’m not alone in wanting to get back to a bit of normalcy, and live events are certainly a gateway toward doing so.

Marketing can be a challenging and sometimes stressful profession, but those challenges have increased when you add in the current environment. Even for the person that loves their job and profession, a good laugh now and then can brighten your day. Here are ten marketing jokes that are sure to get a smile.

Video is the single best way to engage your visitors and potential customers. It is much more efficient than text or photos. It keeps your target audience on your page longer and has the benefit of transmitting emotion and a brand persona to your target market. This singular ability is crucial for building trust and relationships. Here are some simple steps for creating and integrating compelling video content that engages your target market and gets your message out in a positive, fun, and engaging manner.

Teleprospecting is a convenient way of reaching out to leads quickly and easily. Ease of contact with the right message will help increase sales and lower your cost per lead. Your marketing mix should combine all of the different aspects that make up your marketing plan.

Email is an essential tool to an overall marketing strategy and can still be highly effective if implemented correctly. Email is much more than just a numbers game. Detailed personalization, eye-catching subject lines, and valuable content are necessary ingredients for an effective email campaign. When looking at your email strategy as a whole, there are a few questions to consider.