Real-Time Adjustment- Creating A Flexible Marketing Plan For Turbulent Times

The past few years have made adapting quickly to changing conditions the norm for businesses of all sizes and industries. The uncertainty and market volatility continues to grow. How can you build a flexible marketing plan to help you adapt quickly to real-time changes?

How The B2B Buying Process Has Changed

There is no question that the B2B buying process has evolved and changed. Covid-19 has a strong influence on how buying processes have changed and how they are likely to evolve further in the future.

5 Keys To A Successful Micro Event

With many major events going virtual and webinars becoming increasingly popular, in-person events have become all the more intriguing. Micro events are small in-person gatherings that bring together a highly refined audience in an intimate setting geared toward building relationships and trust. These events have the potential to bring about a great return on investment due to the lower cost to put them, along with cutting out some of the noise associated with larger events.

Happy Mardi Gras Everyone!

For Many, Mardi Gras is known as one big party that is celebrated far beyond Bourbon Street. But, Mardi Gras is also a holiday full of tradition. Here we take a look at seven fun facts about Mardi Gras.

10 Tips To Auditing Your Website And SEO

Search engine optimization is a vital part of any digital marketing plan and requires constant attention to get it right. There are dozens of factors that determine the ranking of a website page, and those factors change frequently. Auditing your website and SEO periodically is essential. Here we look at ten areas to include in your audit.