While many marketers focus on bringing in additional business with new customers, current clients offer an excellent opportunity to make sales. Chances are you’ve already established trust with them, and they have witnessed the effectiveness of your products and services. Developing a relationship is perhaps the most challenging part of sales, and ideally, you’ve already done so with your current clients. Here we take a look at how to nurture and upsell current clients.
Automated Email Workflows
Marketing automation has become necessary in today’s business world, and email workflows offer a great way to nurture current clients. These workflows allow you to schedule, personalize and send relevant information without flooding a client’s inbox. These emails should mix educational content, entertainment pieces, and product updates or releases. You can also include announcements of any events you may be running or attending and special offers only available to past and present clients.
Interact On Social Media
Establishing a genuine connection with your clients through social media helps to delight your customers and can also be a great way to place additional opportunities in front of them. Be sure to create genuine connections with your clients, and don’t simply use social media as a means to upsell. Share a bit of yourself on a personal level, as this will encourage your clients to do the same. Even having a minor thing in common can lead to a conversation and potentially additional sales.
Send Monthly Email Newsletters
A monthly company newsletter that includes news releases, recent blog posts, and upcoming events or activities will keep your company at the top of the minds of your clients. They will also provide information on products and services they may not know about. Make your newsletters fun and entertaining by including humor, cartoons, employee spotlights, recipes, health tips, and anything else that appeals to most of your clientele. High-quality images and videos can make your newsletters stand out.
Set Meetings At Trade Shows
Trade shows are a great way to network and find new customers, but setting aside some time to meet with current clients can be well worth it. These meetings will allow you to uncover new opportunities with your customers and set the stage for ongoing or new business. Much like promoting from within and retaining employees, nurturing current customers and finding new opportunities can significantly increase your profitability at a lower cost than bringing in new customers.
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