Demand Generation Blog

Are you having trouble reaching your target audience? Account-based marketing is a B2B marketing strategy that focuses on and targets specific companies and decision-makers in direct contrast to marketing techniques that go for broad market penetration. It is designed to identify your clients that are the best fit for your products and services. It uses highly qualified leads and depends largely on input from both your sales and marketing teams. It can be a very effective marketing approach for growing your business and increasing sales.

With so many enterprise-level technology companies adopting account-based marketing as part of their marketing plan, steps need to be taken to ensure your message resonates with your most important accounts. ABM is a strategic plan to narrow your focus and sell to your biggest targets, with personalization playing a significant role throughout all channels. Here we've outlined several ways you can make your ABM campaign stand out.

We all love to wear green and celebrate St. Patricks Day with some corned beef and cabbage or Guinness and whiskey. As you get ready to celebrate, you may be curious about where some of these traditions come from. Here are a few interesting facts about St. Patrick's day.

As we move into year three of the pandemic, the focus on mental health has become more prominent and more important. With the cost of living on the rise and increased tensions overseas, it can be easy to lose your inner peace. Maintaining a positive mindset is even more vital in times of great discord. Here we take a look at seven ways to keep your inner peace in today's crazy world.

Email marketing plays a substantial role in B2B marketing campaigns and is still a very effective way to communicate with and market to your prospects. However, the rules of the game have changed a bit over the years. Email pieces need to be carefully crafted to have an impact. There are several factors to consider when executing email campaigns. Let’s explore four tips to improve your email marketing success.