Most marketing initiatives are measured by the leads a campaign generates and the revenue created. However, content marketing has many other benefits that contribute to your company's bottom line. While proving ROI on these aspects continues to be a challenge, very few will dispute the importance of creating and distributing quality content.
Blog writing is an integral piece of any content strategy, and just like any other aspect of marketing, it needs to be reviewed regularly. Even if you're hitting your goals, there is always room for improvement. Here we've identified ten questions to ask when evaluating your blogging strategy.
After two years of most major events being virtual, we finally see a spike in in-person events. 2022 is shaping up to have most trade shows and conferences in person and almost back to normal. The value of face-to-face meetings has certainly not diminished, and you could argue they have actually become even more effective. Attending trade shows can be a significant investment and take up a large percentage of your marketing budget. Detailed preparations are necessary to show a return on your investment. Here are a few areas you should focus your efforts on when attending industry events.
Creating the perfect landing page will ensure that you get the leads you want, and your prospects will get the offer they are looking for. Sometimes landing pages can be over complicated and even confusing. This can turn potential leads away before they fill out the information fields or end up requesting information they did not want or need. Making sure that your landing page is set up for success is easy to do with these simple steps:
Account-based marketing programs have shown tremendous ROI when used with a multi-channel approach. Focusing on your most desired accounts with targeted messaging through various channels can help you gain traction where it matters most. Here we take a look at four tips for building a successful multi-channel ABM program.
