An inbound marketing strategy involves many components and requires ongoing analysis and adjustments as you work through your campaigns. There are several traditional outbound methods that can complement and improve the effectiveness of your inbound efforts. Here are five tips to help you improve your inbound marketing strategy.
Publish More Blog Articles
Increasing the amount of content you publish is the most effective way of improving your inbound efforts, and that typically starts with increasing the number of blogs you post each month. Each article creates a new indexed page for your website, which helps with SEO and gives you more fuel for your social media accounts. Quality is just as important as quantity, don’t post just to be posting.
Create More Premium Content
Premium content is generally gated by a form that allows you to capture contact information and business intelligence. These offers can consist of eBooks, whitepapers, case studies, webinars, templates, and demo videos. Make sure you create a resources page to house all of your premium assets, as this can help with SEO and serve as a valuable sales and marketing tool. Ideally, you’ll want to create at least one new premium piece each quarter.
Increase The Amount Of Visual Content
Visual content such as videos, infographics, and memes can spice up your website and tend to be shared much more frequently on social media platforms. Social media plays a crucial role in building brand awareness, driving website traffic, and generating leads. The more people engage with your content, the farther it will reach. Explainer videos and detailed infographics allow you to communicate complex ideas and show just how your products work.
Drive Traffic With Google Ads
It can be challenging to drive enough website traffic to reach your conversion goals early in your inbound plan. Leveraging Google Ads to promote your blog articles and premium offers can get you at the top of search engine results until your organic rankings are high enough to generate adequate website traffic. Choose your target audience carefully to ensure you’re putting your content in front of the right people.
Build Brand Awareness With LinkedIn Ads
LinkedIn advertising allows for highly granular targeting and even provides the option of uploading lists of companies and individual prospects. You will generate some leads, but the primary benefits will be increased website traffic, additional company page followers, and higher engagement numbers on sponsored content posts. Each campaign should contain at least four ads, and only two of them should lead to gated offers.
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