Video has become the most consumed content online, and marketers need to take advantage of it. While video has become the preferred way to consume content by many in the marketing and tech space, cutting through the clutter can be difficult. Creating strong content that drives engagement and provides continuous website traffic requires a close look into what makes people consume video. Here a a few tips to help you improve your next Video marketing campaign.

Include Subtitles

Many people watch videos with the sound off, especially on social media platforms. Including clear subtitles will help draw the attention of people scrolling through their newsfeeds. Communicating your content vocally, physically, and through the written word will help your visitors retain more of the information. This makes your message and brand memorable.

Create  A Text Version

A written transcript of your video is vital to reach those that prefer written content. It is also helpful for those that would like to cite or reference your work. Your text version should include at least one call to action, images, and internal and external links.

Make A Video Series

Video series' are extremely popular and can help your blog develop a loyal and consistent following. Coming up with a theme that both resonates with and educates your preferred audience should be your top priority when creating a video series.

Include Humor

Funny videos are interesting and highly shareable throughout all social channels. Including humor within your thought leadership, product descriptions, and branding materials will help keep your audience entertained and show off a little bit of your brand's personality.

Add In Some Personality

Video gives your viewers a chance to see your face and offers an inside look at your brand's personality. When done correctly, showing off your personality on camera can create a connection with your audience. People like to do business with people they like, and video offers an opportunity to springboard communication and trust.

Audience Engagement

Engaging with your audience during live events or through chatbots while viewing your content can help enrich the experience. Video has a unique ability to spark conversation, and the need to be available to your visitors on-demand has become the norm in today's fast-paced marketing world. 

Leverage Winn's experience for your next marketing campaign!