Account-based marketing is the most efficient way of breaking through to highly targeted companies and contacts. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. Here we present a high-level overview of organizing and implementing your efforts.
Contributing to channel partners' marketing efforts helps cultivate a consistent message, a stronger brand, and greater ROI from MDFs. Playing an active role in the marketing strategy and implementation is necessary to create a healthy channel community. Each partner will have unique needs, but many of the challenges are the same. Here we look at six key challenges your partner community might face.
It's that time of year to celebrate and honor all of the mothers out there. Happy Mother's Day from Winn Technology Group.
Sometimes a prospect is interested in your product but not quite ready or convinced to buy yet. For that reason, perfecting the art of the follow-up is an integral part of growing your business. There are a few different ways a follow-up can be done in order to further your prospect in the purchasing process. Here we have outlined the most effective ways to follow up on prospective business:
Webinars can be a great marketing tool, especially in a post covid world, if you promote them properly. If your webinar attendance needs some help, or you are looking to host your first one, here are a few tips to increase registrations to your event.
