Demand Generation Blog

Engagement is the driving force behind generating leads using social media. Each of your posts represents an opportunity to drive website traffic and open the lines of communication. Every click, follow, like, or share is essentially the beginning of a conversation, whether directly or through information sharing. Social media posts come in many shapes and forms, and a diverse selection will provide the dynamic environment needed for thought leadership. Each site serves a different purpose, and the type of content will vary, but your message should remain the same. Here we look at seven types of social media posts that will help drive engagement.

While many marketers believe that traditional outbound tactics are on their way out, the truth is that you must reach a balance between both inbound and outbound to achieve real growth. Each side has its strengths and benefits, and there are endless possibilities for merging the two. Here we outline four effective ways of merging inbound and outbound marketing.

Growing your channel partner community is one of the best ways for organizations to increase revenue. The key is to find and onboard the right partners. Identifying an ideal fit with the resources necessary to provide a positive ROI can be challenging. Here we look at six steps to recruit the best channel partners for your B2B firm.

While many marketers focus on bringing in additional business with new customers, current clients offer an excellent opportunity to make sales. Chances are you’ve already established trust with them, and they have witnessed the effectiveness of your products and services. Developing a relationship is perhaps the most challenging part of sales, and ideally, you’ve already done so with your current clients. Here we take a look at how to nurture and upsell current clients.

Building awareness and relationships while educating and entertaining your audience with quality content is the basis of inbound marketing, which is a long-term strategy. It takes time to plan, implement and refine your strategy before it will start to show results, but once it does, those results can be significant and long-lasting. Here we look at six benefits of an inbound marketing plan.