Demand Generation Blog

Every blog article you publish and every email you send out should have some kind of call to action that directs the next steps of your prospects. The simple act of a prospect clicking on a CTA provides you with valuable insights into the interests and needs of your potential clients. It also helps you better identify your emails' effectiveness, as opens can result from a firewall on an email server in many cases. CTAs on blog articles allow readers to dive deeper into the content they've just read and will enable you to capture business intelligence when they fill out a form. What your CTA leads to will have the most significant impact on your click-through rate. Here are five calls to action to include on blog articles and emails.

Social media has become essential to any marketing plan, but measuring success and proving ROI has long been a challenge. Since there are so many aspects of social media and various ways sales and marketing can use them, attribution becomes quite tricky. However, some basic numbers can be tracked to determine your progress and level of success.

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content. The idea is to attract a highly targeted audience and encourage potential customers to perform an action that identifies their needs, interests, and level of qualification.

Email is still a significant component of many marketing plans, and rightfully so. With the correct list and a refined strategy, email offers the opportunity to reach a large audience with targeted messaging in a place they are likely to check multiple times per day. We could write an entire article on subject lines, and we did. You can check it out here. In this article, we cover six additional tips for email marketing success.

Supporting your channel partners in their marketing efforts is vital to generating revenue and ensuring they are focused on selling your products. Providing market development funds and a list of approved marketing vendors is an essential first step. Still, pre-structured campaigns and the content needed to implement them will guarantee consistent messaging and help solve the bandwidth issues that often plague channel partners. Here we outline three different micro-digital marketing campaigns that can be used to support your channel community.