Summer is said to be one of the most challenging times for a business due to a slowdown in sales. This causes things to become harder for your business to continue to keep all employees and stay profitable. The best thing to do is to change up your marketing efforts. Here are four easy ways to change your marketing strategies.
While this weekend is filled with cookouts, celebrations, and pool parties, it is more than just a holiday that celebrates patriotism and kicks off the summer. The true meaning of Memorial Day is to commemorate the men and women that have sacrificed everything for this country to protect the freedoms of everyone in it.
Most marketing initiatives are measured by the leads a campaign generates and the revenue created. However, content marketing has many other benefits that contribute to your company's bottom line. While proving ROI on these aspects continues to be a challenge, very few will dispute the importance of creating and distributing quality content.
Blog writing is an integral piece of any content strategy, and just like any other aspect of marketing, it needs to be reviewed regularly. Even if you're hitting your goals, there is always room for improvement. Here we've identified ten questions to ask when evaluating your blogging strategy.
After two years of most major events being virtual, we finally see a spike in in-person events. 2022 is shaping up to have most trade shows and conferences in person and almost back to normal. The value of face-to-face meetings has certainly not diminished, and you could argue they have actually become even more effective. Attending trade shows can be a significant investment and take up a large percentage of your marketing budget. Detailed preparations are necessary to show a return on your investment. Here are a few areas you should focus your efforts on when attending industry events.
