Demand Generation Blog

After two years of most major events being virtual, we finally see a spike in in-person events. 2022 is shaping up to have most trade shows and conferences in person and almost back to normal. The value of face-to-face meetings has certainly not diminished, and you could argue they have actually become even more effective. Attending trade shows can be a significant investment and take up a large percentage of your marketing budget. Detailed preparations are necessary to show a return on your investment. Here are a few areas you should focus your efforts on when attending industry events.

Creating the perfect landing page will ensure that you get the leads you want, and your prospects will get the offer they are looking for. Sometimes landing pages can be over complicated and even confusing. This can turn potential leads away before they fill out the information fields or end up requesting information they did not want or need. Making sure that your landing page is set up for success is easy to do with these simple steps:

Account-based marketing programs have shown tremendous ROI when used with a multi-channel approach. Focusing on your most desired accounts with targeted messaging through various channels can help you gain traction where it matters most. Here we take a look at four tips for building a successful multi-channel ABM program.

As with any business venture, a digital marketing strategy is sure to fail unless you have the buy-in and participation of your colleagues and co-workers. With so much content available online, it can be tough to grab the attention of your target audience. The more people within your company that participate in your efforts, the larger and more refined your audience will become. Key players within your company must support your digital efforts as they likely have contributed significantly to your company's current success. Without their buy-in, it will be nearly impossible to get those outside your organization to take your solutions seriously.

Marketing can be challenging and sometimes overwhelming. It's hard to know if you're doing the right thing and taking your message in the right direction. Whether your focus is blogging, inbound marketing, teleprospecting, or lead nurturing, even savvy marketers need inspiration once in a while. Here are some quotes to help you push through your workday.