Are webinars useful as a marketing tool? You may be thinking that sounds like a nice thing to have but just how effective are webinars? Well, according to ON24’s2019 Webinar Benchmark Report, 76% of marketers who followed and studied reported that webinars allow them to drive more leads, and 75% of marketers agreed that webinars help to extend a brand’s reach.

Because no travel is needed and they are relatively inexpensive to produce, webinars are also cost-effective and an excellent marketing tool to produce a high return on your invested marketing dollars as long as you place webinars strategically within your buyer’s journey and within your marketing system. They are best used and positioned at a point in the customer journey where target customers are researching issues or evaluating solutions. 

One really neat thing about webinars is that they can also be a way for attendees to gain continuing education units for professional certifications and accreditations if your brand is an approved CEU provider. 

Webinars are also great for building the perception of expertise, and that translates into extra profits for your brand because brands that are seen as having expertise in their field are able to command higher fees. 

Benefits Of Hosting A Webinar:

• Webinars help generate more qualified leads in your target market than you can get through other marketing channels. 
• Co-branding the webinars can expand your reach into new target markets
• Builds greater brand awareness by showcasing products, services, and support through online events by engaging with your target audience and spurring their interest. 
• Webinars are reusable content, so you can use them after the event to drive additional leads.
• Webinars can also be used as a way to conduct cost-effective internal presentations. 

Interested in learning more!