Demand Generation Blog

Every inbound marketer and content writer knows the difficulty of creating informative content that strikes a chord with their target audience.  Simply coming up with a strong title can be an arduous task.  Repurposing dated but still relevant content can be a great time saver and is a great way to breathe life into old posts that didn’t perform up to expectations.  You may have a great article that didn’t take off simply because the timing wasn’t right.  Your audience may have grown since that last time a piece was published.  There are many different reasons for Repurposing content, but how do you go about it?  Here we’ve compiled 5 ways to repurpose your dated blog content.

There continues to be a dramatic shift in how technology buyers educate themselves on new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, emails, blogs, videos, webinars, and social media for this process.

Account-based marketing is a methodology that is especially effective for technology sales where there is often a long sales cycle, involvement of multiple decision-makers, and/or multiple buying centers.  Best practices for account-based marketing involve multiple strategies including:

Everyone has their own opinion on the future of digital marketing and B2B lead generation.  In order to uncover trends and form an effective marketing strategy you need to take a close look at the numbers.  Here we take a look at some of the most telling statistics from the past 3 years and provide a brief synopsis of what they tell us about the present state and future of B2B marketing.

In the current digital age, content creation should be a primary focus of your inbound marketing efforts.  It’s equally important to understand that it cannot stand alone.  In order for content to have the desired effect and yield results it needs to be used in conjunction with a variety of different marketing tactics.  Quality writing with a focus on educating your audience will provide much better results than self-promotion.  Your content strategy should also aim to entertain your readers while engaging them through a diverse set of offerings.  Some of the points made in this article may seem obvious, but the reality is that very few marketers are following through with the basics of an inbound marketing strategy.