Channel partner management is all about aligning products, sales and marketing to create a strong channel community that drives business, delights customers and provides value to all parties. Channel partners can be a tremendous asset, enabling your company to reach niche markets while acting as an extension of your internal sales team. This relationship only works when each aspect is aligned and partners receive the support needed to make sales.
Star Wars is one of the most successful franchises of all time and puts on full display what it takes to reach a wide audience and build a loyal following. While they may have a much bigger marketing budget than your typical B2B technology firm, there are many lessons we can learn from their success.
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Many businesses hold Cinco de Mayo celebrations at their office and having a few fun facts on hand can make you the life of the party. Here is a brief background of the holiday and some fun facts about its evolution.
Events and trade shows are a great way to network with multiple businesses in all sectors, learn from your peers, get some great brand exposure and even sell your products and services. Many organizations rely on trade shows as a way to promote new products, educate prospects and take advantage of face-to-face meetings. In order to get the most out of your trade show experience we’ve compiled a list to help you make sure your next event or trade show is a success.
Accelerating growth is one of the primary objectives of B2B technology firms. There are many different components to an overall growth marketing strategy, but at minimum, your company should be using the following tactics.
