Email marketing is still a very effective means of generating leads, building brand awareness and nurturing prospects. As with any aspect of a marketing plan, your email strategy needs to be evaluated periodically. Here we’ve developed ten questions to ask when evaluating your email marketing strategy.
Channel managers that overlook their smaller partners may be leaving a great deal of revenue on the table. In many cases channel programs feed their larger partners while smaller VARs are left to fend for themselves. While it is important to recruit new partners and expand your footprint, it is even more so to dedicate resources to supporting your smaller partners.
Company culture plays a significant role in your company’s ability to hire and retain top talent. With a relatively small infrastructure, start-up organizations need the best team possible operating at peak capacity. Here we introduce our six steps to building company culture at your start-up.
Growth marketing is all about aligning your marketing campaigns with your business goals. Whether that goal is building an audience or generating leads, each objective will have particular channels that best help you to reach your goal. Here we explore how to build an online following, gain website visitors and generate leads using social media.
