Building a pipeline of qualified prospects can be a monumental task but it is necessary in order to maintain consistent sales of your products and services. While every company will experience their ups and downs, having a well-developed sales pipeline will ensure your company is able to stay afloat even during the lean times.
Recruiting new channel partners is a necessary task in order to maintain a truly effective channel marketing community. The fit, quality and resources of a company will have a significant impact on their ability to drive sales for your organization. In order to recruit the best partners, you need to take a strategic approach with a stringent vetting process while offering true value to your potential partners.
On March 17th, eager to celebrate and with fears of being pinched, millions of people will dress up in their green garb to celebrate St. Patrick’s day. St. Patrick’s day is the feast of the patron saint of Ireland, Saint Patrick who died on March 17th 461. While you may know that corned beef and cabbage are popular Irish traditions for this day, here are a few St. Patrick’s day facts that may surprise you.
In recent years there have been several significant changes to the way in which businesses approach the market of their prospective consumers. In the past, people had to rely on word of mouth, television, radio or some form of written messaging to reach their market; however, today we have the internet. With it has come a litany of new, exciting and dynamic ways in which companies around the world are using it to place both their value proposition as well as their branding. Creating original and creative content through blogging and sharing it through a multitude of digital channels has become one of the most effective ways to bolster brand awareness. The keys of delivering a successful blog with a high number of viewers are being educational and informative while maintaining a degree of unique objectivity. Remember, people reading your blog don’t only want a documentary, they want a little bit of opinion relating to a topic or project, how the writer felt about it, and why.
Simply providing sales and marketing content to your channel partners is not enough, they need strategy and direction. Many partners lack the bandwidth to create a plan based on the materials they receive and often times valuable content assets go unused. In order to curb this and maximize the usage of your materials, a few key steps are necessary.
