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Events can provide a great ROI provided that you’ve gone through the proper preparations and follow up with your prospects in the days and weeks following the show. Without following up, you stand very little chance of gaining business from an event. Here we’ve outlined how to maximize your event ROI by following up.
Your sales pipeline is the journey that your prospects take on the way to becoming customers. Ideally, you want your sales pipeline to be constantly full of prospects at different points in their journey, so you always have leads to nurture into sales. So how do you get potential clients into your pipeline? Here are a few ways to keep your pipeline full:
Marketing in general has changed dramatically over the last few decades and continues to evolve at a rapid pace. The introduction of marketing technology and a myriad of new channels have given marketers far more to work with, but also far more to learn. Here we explore the evolution of B2B marketing.
Winn Technology Group was thrilled to be a platinum sponsor at Sup-X 2019. The Start-Up Expo is an annual event held in Ft. Lauderdale that is put on by TechLauderdale and the South Florida Technology Alliance. This year’s event included a large contingent of start-ups with significant potential as well as dozens of educational panel discussions.
Summer is said to be one of the hardest times on a business due to a slowdown in sales. This causes things to become harder for your business to continue to keep all employees and stay profitable. The best thing to do is to change up your marketing efforts. Here are four easy ways to change your marketing strategies.
