In many cases companies spend the majority of their resources on larger channel partners as they often have the reach and bandwidth to sustain a large volume of sales. While this may be true, there is a major opportunity in focusing on your small to mid-sized partners. In many cases these types of companies will make up the majority of your channel community. Focusing a larger amount of resources toward these partners can help to engage them, allowing you to maximize your channel revenue.
When it comes to effective marketing in the 21st century, many companies are infusing fun into their efforts to reach a broader audience. Having fun in marketing works to grab attention, inspire excitement about a brand and bring out a more human side in a brand.
Personalization has become an essential part of marketing strategy and the more specific you can be without making a prospect uncomfortable, the better. Being able to tailor outreach campaigns and individual conversations to the pain points and personality of your contacts will make your marketing efforts more effective and efficient. In order to do this, you need to learn about your prospects and customers.
Social media can be an invaluable tool when it comes to digital marketing strategies if it is used properly. Here we have outlined 4 mistakes you may be making while using social media to gain business, and how to correct them.
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The field of medical technology has grown exponentially over the last decade with new companies, devices and software popping up on a seemingly daily basis. This creates a very competitive landscape where companies need significant marketing efforts to bring attention to their solutions.
