When it comes to effective marketing in the 21st century, many companies are infusing fun into their efforts to reach a broader audience. Having fun in marketing works to grab attention, inspire excitement about a brand and bring out a more human side in a brand.
Use humor
It’s no secret that people love to laugh. Laughter makes people happy and that happiness is invaluable. When a company inspires laughter and happiness, it creates a sentimental feeling with a brand, that not only brings favorable brand recognition, but it also can build brand trust. When using humor as a marketing tactic it is important to follow a few simple rules.
- Avoid being offensive: do not touch on subjects that are controversial or insensitive
- Stay true to yourself: If your brand is typically a serious one, keep that alignment. It will feel out of place to push humor from a serious standpoint.
- Be original: If you’re reusing ideas from other brands, it will feel cheap and will do more damage than good. Come up with your own fresh ideas for grabbing attention with humor.
Make real connections
What are some of your most remarkable memories? Where were you and what were you doing? Chances are some of them include having fun! Take a deeper look at those memories. How many involve a service or an establishment that helped you have this experience? When it comes to leaving lasting impressions on customers, you want to really connect with them. Connecting with customers and really reaching them is incredibly rewarding when it comes to marketing your business. You can share these stories and this excitement in testimonials.
Host a contest
Chances are you have seen or participated in a contest for a business on social media in the last year. Contests like these are growing in popularity because it’s an easy and inexpensive way to get brand exposure on several social media platforms. Some businesses give away hot ticket items like electronics or cars etc. While other businesses prefer to give away their products or services. Regardless of what you decide to give away as your prize, the strategy is the same and it really gets people excited. In order to have a success contest or giveaway make sure you define a few key components.
- How: What will the contest consist of? Some brands just require a like and a share, while others are more involved and fun. They have customers submit photos/videos of them using their products etc. This is a fun way to share exposure
- Why: What is the goal of the contest? Outline your ideal results so you can make sure you have a strategy to meet that goal.
- When: Give a timeline of when a winner will be chosen and how! Make it exciting by revealing the winner live
Make fun videos
Videos are not just used for entertainment anymore. Video has quickly become one of the most effective ways to market a business in 2019. Part of the reason video is so popular now is because it’s often easier to understand the message when you can sense tone and inflection than it is to read a lengthy blog. It also makes the brand more relatable because the customer sees the face behind the brand. In marketing there are several ways to leverage fun videos to gain business. These include: Animated videos, how-to videos, unboxing videos, commercials, and live videos.
Follow what’s trending
Sometimes in business you get stuck in the past. You are comfortable with what you know works and changing with current trends isn’t always easy. Sometimes changing your marketing style according to trends can be fun and exciting. Since change is inevitable the most important key to following trends it looking ahead to see when things begin to change so you can prepare for incoming trends.
In marketing, there is always room for a personality. We can help you find yours! Click below for a marketing assessment to determine how we can help you have more fun with your marketing plan.
