Demand Generation Blog

Videos are the single best way to engage your visitors and potential customers. It is much more efficient than text or photos. Videos keep your target audience on your page longer and has the benefit of being able to transmit emotion and a brand persona to your target market. This ability is crucial for building trust and relationships. This article will address some simple steps for creating and integrating compelling video content that engages your target market and gets your message out in a positive, fun, and engaging manner.

Sales in the channel have taken off in recent years and many organizations have been looking to expand their channel communities. Identifying and onboarding new partners who will be profitable can be a difficult task. Here are ten questions to help your company recruit profitable channel partners.

Building awareness and relationships while educating and entertaining your audience with quality content is the basis of inbound marketing, which is a long-term strategy. It takes time to plan, implement and refine your strategy before it will start to show results, but once it does, those results can be significant and long lasting. Here we take a look at six key benefits of a long-term inbound marketing plan.

While many marketing plans were thrown out the window in 2020, it is important to revisit your plan and adjust to set yourself up for success in 2021. Simply having a plan can have a tremendous impact on the efficiency and effectiveness of your marketing. Here we take a look at twelve steps for designing a B2B marketing plan.

I think we can all agree that 2020 has been a perplexing year from a marketing perspective and further adaptations and adjustments are still necessary. Many companies have been able to maintain growth by being creative with their campaigns and focusing on building relationships. However, there are still significant obstacles ahead. Here we take a look at five challenges facing marketers in 2021.