Videos are the single best way to engage your visitors and potential customers. It is much more efficient than text or photos. Videos keep your target audience on your page longer and has the benefit of being able to transmit emotion and a brand persona to your target market. This ability is crucial for building trust and relationships. This article will address some simple steps for creating and integrating compelling video content that engages your target market and gets your message out in a positive, fun, and engaging manner.
Identify Your Target Audience
Before you begin putting together a marketing video, you must clearly understand who you're targeting. Since you are focusing on other businesses, you should outline your typical customer's needs, wants, pain points, and problems. You can use this information to grab their attention in the video and make them want to watch more to see how their issues may be resolved.
Have A Personality
Video gives your viewers a chance to see who you are and offers an inside look at the personality of your brand. Make sure your videos portray that you are relatable and connect with your customer. Don't make a video that simply brags about yourself. Instead, show that your brand is caring and wants to help. Showing off your personality on camera can create an emotional connection with your audience and build trust that most buyers in a business to business market need before they buy.
Add Humor
When you see something funny online, and it really makes you laugh or relate, chances are you want to share it with your friends. Funny videos grab the viewer's attention and are easily shared throughout all social channels and will lead to gaining more followers and customers. Including humor within your thought leadership, product descriptions, and branding materials will help keep your audience entertained and show off a little bit of your brand's sense of humor.
Include Subtitles
Many people scroll social media and watch videos with the sound off on their phones. Including easy to follow subtitles will help the viewer watch the video and understand what's going on when they are unable to use their sound. Videos that do not use subtitles can easily be passed up when viewers can't listen to videos right away.
Brand Testimonials
Video testimonials and case studies are a great way to showcase how your brand was able to help another business meet their goals or solve a problem that other companies may be having. When potential customers watch testimonials about your company, they see you from another point of view. You're not talking about yourself and showboating; somebody else is speaking about you and making you even more relatable.
Analyze Performance
To see what works best for your company's marketing strategy, it is important to track how well your videos are performing. Are they being liked, commented on, shared? Are links in the video and description being clicked on? Gathering metrics and comparing strategies can help you fine-tune what types of video marketing work best for your organization.
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