--- title: 12 Steps For Designing A B2B Marketing Plan description: While many marketing plans were thrown out the window in 2020, it is important to revisit your plan and adjust to set yourself up for success in 2021. image: https://blog.winntech.net/hubfs/stairs-5620366_640.jpg --- [**](https://www.facebook.com/winntechnology/)[**](https://twitter.com/winntechnology)[**](https://www.linkedin.com/company/winn-technology-group) ** [800-444-5622](tel:1-800-444-5622) [![Winn-Logo-Digital-2017.png](https://blog.winntech.net/hs-fs/hubfs/Winn-Logo-Digital-2017.png?width=215&name=Winn-Logo-Digital-2017.png "Winn-Logo-Digital-2017.png")](https://www.winntech.net) - [Home](https://248984-hs-sites-com.sandbox.hs-sites.com/demand-generation-and-creation-marketing) - Services - [Demand Creation](https://www.winntech.net/demand-creation-solutions) - [Account-Based Marketing](https://www.winntech.net/account-based-marketing) - [Inbound Marketing](https://www.winntech.net/inbound-marketing) - [Lead Nurturing](https://www.winntech.net/lead-nurturing) - [Channel Marketing](https://www.winntech.net/channel-marketing) - [Event Marketing](https://www.winntech.net/event-marketing) - [Database Marketing](https://www.winntech.net/database-marketing) - [Inbound Response](https://www.winntech.net/inbound-reponse) - [Core Verticals](https://www.winntech.net/marketing-services-it-financial-healthcare) - [Demand Center](https://www.winntech.net/demand-center-automation-channel-direct-sales) - [About](https://www.winntech.net/about-winn-technology-group) - [News](https://blog.winntech.net/news) - [Leadership Team](https://www.winntech.net/leadership-team) - [Community Commitment](https://www.winntech.net/community-commitment) - [Partners](https://www.winntech.net/partners) - [Careers](https://www.winntech.net/careers) - [Resources](https://www.winntech.net/demand-generation-resources) - [Contact](https://www.winntech.net/contact-winn-technology-group) - [Blog](https://blog.winntech.net/winn-demand-blog) [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/248984/70155082-2382-47ea-be63-11fb663c6f10.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/70155082-2382-47ea-be63-11fb663c6f10) # Demand Generation Blog ### Never miss an update! Subscribe to our blog. # 12 Steps For Designing A B2B Marketing Plan Posted by [Michael Auer](https://blog.winntech.net/winn-demand-blog/author/michael-auer) on Nov 18, 2020 10:10:21 AM - [Tweet](https://twitter.com/share) ![12 Steps For Designing A B2B Marketing Plan](https://blog.winntech.net/hs-fs/hubfs/stairs-5620366_640.jpg?width=737&name=stairs-5620366_640.jpg)While many marketing plans were thrown out the window in 2020, it is important to revisit your plan and adjust to set yourself up for success in 2021. Simply having a plan can have a tremendous impact on the efficiency and effectiveness of your marketing. Here we take a look at twelve steps for designing a B2B marketing plan. ### Brand Story Developing your story and humanizing your brand is the first step in building a successful marketing plan. ### Goal Setting Before you can craft a strategy, you need to determine what your goals are so you can make an organized effort toward reaching them. ### Strategic Analysis Take a deep dive into your current plan to determine which campaigns and tactics are most effective and which need to be removed. ### Market Research Determine if there is a viable market for your current solution and figure out the best ways to reach them. ### Target Audience Narrow down your target audience so that you can focus the messaging on each campaign to their specific pain points. ### Positioning Statement Figure out how you are going to position your business and which features and differentiators to focus on. ### Competitive Analysis Find out how you compare to your top competitors and determine how to rectify your shortcomings. ### Market Strategy Determine which tactics you feel will be most effective and craft campaigns that leverage multiple channels to reach your audience. ### Implementation Plan Make a plan with regards to how you will delegate the work that will need to be done to make your plan a success. ### Budget Breakdown Figure out what your budget is and how you will distribute this budget throughout your different campaigns. ### KPI’s And Analytics Make a list of key metrics that will show whether or not your plan is on pace to meet your goals in both the short and long term. ### Task Assignments Delegate tasks to your individual team members and set up meetings to brainstorm and discuss results for each campaign. **Leverage Winn’s 30 years of experience to build your next marketing plan!** [![CONTACT WINN TECHNOLOGY GROUP US](https://no-cache.hubspot.com/cta/default/248984/b60a290a-5e1e-4766-98b3-c808a3123002.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/b60a290a-5e1e-4766-98b3-c808a3123002) Topics: [Marketing](https://blog.winntech.net/winn-demand-blog/topic/marketing) [![Free Inbound Marketing Assessment CLICK HERE](https://no-cache.hubspot.com/cta/default/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250) ### Recent Posts ### Posts by Topic - 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