Halloween has been celebrated in some capacity, but some name, for over two thousand years. Which means there is a great deal of history behind the holiday. What many believe to be modern traditions actually have roots that date back hundreds of years. Here we take a look at fifteen fun facts you might not know about Halloween history.
Content is used in nearly every aspect of marketing to some degree, but what are its greatest benefits? Some are more evident than others, and knowing what will be gained through content marketing makes it much easier to create realistic expectations for marketers and those they report to. Here we take a look at three of the greatest benefits of content marketing.
The holidays are typically the time when B2C marketers get a chance to shine, but there are still quite a few things we in the B2B realm can do to boost our holiday marketing efforts. Here we take a look at five-holiday marketing tips for B2B organizations.
LinkedIn ads can be highly effective in building brand awareness and generating leads, but there is a great deal of strategy involved in developing a truly successful campaign. B2B sales requires you to make multiple touches, to multiple decision-makers, through various channels. With its business first design and granular targeting, LinkedIn ads can help you reach more of your target audience with content and offers that fit their needs. Here we take a look at how to use LinkedIn ads effectively.
Email is still a significant component of many marketing plans, and rightfully so. With the right list and a refined strategy, email offers the opportunity to reach a large audience with targeted messaging in a place they are likely to check multiple times per day. We could write an entire article on subject lines, and we did. You can check it out here. In this article, we cover six additional tips for email marketing success.
