Digital marketing has taken on an even greater importance for B2B organizations in 2020, and it appears that trend will continue into the foreseeable future. While most companies have some semblance of a marketing team, many either lack, or are unfamiliar with the team members needed to implement an effective digital marketing strategy. Here we break down ten key members of an effective digital marketing team.
Many marketers were struggling to achieve work-life balance prior to the pandemic, and while spending more time at home has helped in many cases, some of us are still trying to find ways to separate the two. Scheduling activities, looking after your health, and learning new things will all have a positive impact on both your work and personal life. Here we take a look at a few ways to achieve work-life balance during a pandemic.
Account-based marketing is one of the most efficient way of breaking through to highly targeted companies and contacts that are usually a little out of reach. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. When you narrow your focus, you will be able to put more effort into the prospects you really want. Here we present a high-level overview of how to organize and implement your efforts.
Branding is all about establishing your identity, showing your value and differentiating yourself from the competition. Most brands have a list of differentiators for their different products and services, but what makes your BRAND different? What sets you apart and makes you appealing on a more personal level? Here we dive into several ways to differentiate your B2B brand.
Remaining productive over these last few months has been challenging. Finding alternatives to live events, remaining in steady communication, collaborating on projects and adjusting our daily personal routines are just a few of the challenges we’ve all had to deal with.
