Virtual events have taken over in the last two years, and webinars have become an invaluable marketing tool for technology firms. With the complexity that comes along with most tech products, the ability to give a live demonstration, answer questions and receive feedback can go a long way toward improving your sales pipeline. Here we take a look at six reasons your tech firm should host a webinar.
Technology finds its way into every aspect of life, and the holidays are certainly no exception. Hosting a Thanksgiving Day meal is a lot of work, but a few pieces of tech can help you through the process. Here we take a look at essential tech for the Thanksgiving host.
There has been quite a bit of change in the marketing world over the last few years. The pandemic has only accelerated the move to a primarily digital marketing model for most organizations. Traditional methods such as teleprospecting and direct mail are still effective but best used in conjunction with digital tactics. Determining where to invest your marketing budget during these volatile times can be difficult. Here we've put together what we believe to be five important B2B marketing initiatives for 2022.
Creating effective landing pages is an integral part of digital marketing, as this is where you'll communicate the details of your offers and capture contact information. Simplicity is a must for landing pages. Your landing pages should focus on one offer and not include any other distractions like more CTAs or pop-ups. Here we take a look at how to craft an effective landing page.
Customers hold all the cards today. Building your brand around your ideal customer is a must with so much competition and seemingly limitless options. Many brands claim to be all about their customers, but what does true customer-centricity really look like?
