Demand Generation Blog

The relationship between sales and marketing is perhaps the most important to the growth and sustainability of an organization. Social media and the relative ease of connecting and speaking with someone through digital channels have blurred the lines a bit between the two departments, which can actually be a good thing if you’re both on the same page. In order to establish true alignment, sales and marketing need to function as one cohesive unit. Here we take a look at a few key steps needed to make that happen.

Compelling blog copy often includes a story that the writer picked up somewhere along their travels that helps to prove the point they are making in the article. That inspiration can come from a number of different sources. Here we take a look at where to gain inspiration for your blog copy.

Think about all of the time and money you invest in developing content, sharing content on social media, optimizing web pages, and running pay-per-click advertising campaigns. If you’ve got nothing in place to capture and convert your website visitors into leads, your efforts to drive traffic are wasted. Here are three essentials to include in your online marketing strategy.

There are thousands of charities across the country that are in constant need of donations and volunteers. Here in our local Tampa Bay area, there are a few that we would like to highlight as needing your help this holiday season. Whether it is food, toys, or cash donations, every little bit helps.

While the return to the office has begun, many marketers remain working from home, whether temporarily or now, on a permanent basis. Most of us have become used to the daily grind from our home office, but challenges continue for many. Remaining productive in a work-from-home environment is a bit different than in an office setting. Here we take a look at five ways marketers can remain productive at home.