Even the greatest piece of content will have little impact if it is not distributed properly. There are a seemingly endless number of distribution channels that can be used to circulate your content. Each one falls under one of three categories; owned, paid and earned. Here we break down the components and uses of each type of content distribution channel.
With so much emphasis on digital marketing and content these days, it is essential that B2B organizations don’t allow their company blogs to become stale. Consistently publishing fresh educational and entertaining articles to your blog can help build brand awareness, drive website visits and increase conversions, provided you’re giving your audience what they want.
Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.
The way we live life and the way we view freedom has not changed very far from our founding fathers ideas that were set into motion long ago. With a few amendments and as we grow with the times the American experiment has been the greatest ever known. Winn Technology Group would like to wish everyone a Happy 4th of July! Here are 12 facts about this day for your enjoyment.
As major industry events, user conferences and half day briefings move to the digital realm, there are sure to be challenges. However, there are some key benefits that virtual events offer over in-person shows. Although the loss of live interaction can be detrimental, a virtual experience that provides entertaining presentations, ample access to breakout sessions, chat forums and a unique experience can be very appealing to potential attendees. Here we take a look at five advantages of virtual B2B events.
