Demand Generation Blog

Growing a B2B tech firm often includes the need for innovation and new products. Marketing new technology poses a particular challenge as not only do you need to make people aware of the product. You need to let them know what it does, how it works, and why they need it. A variety of strategies, tactics, and channels need to be leveraged to ensure you're reaching your target audience at the right time, the right place, and with the right message. Here we take a look at seven ways to accelerate growth at your B2B technology firm.

After a tumultuous two-year run in the Covid era, most marketers are looking forward to a bit of a return to normalcy in 2022 (hopefully). With events and face-to-face meetings moving online, we’ve all been forced to pivot a bit to get the most out of our marketing budgets. Here we take a look at five of the best ways to spend your marketing budget in 2022.

I know it’s hard to be-leaf. It is already fall! Another year is winding to an end, and cooler weather is coming! Pumpkin patches are booming, and ghosts, football, and turkeys are everywhere. Here are some fun leaf crunching jokes the whole family can enjoy!

While many companies keep most, if not all, of their marketing efforts, internalized, there are a host of benefits that can be gained by contracting with an outsourced partner. Not every business needs to outsource their marketing efforts, while others may just need help with certain campaigns. Here we take a look at five reasons to outsource your next B2B marketing campaign.

Account-based marketing has been the hottest topic in B2B tech circles for some time, and with good reason. The narrow targeting and personalization associated with ABM campaigns align perfectly with the needs of today’s B2B buyers. Successful ABM campaigns require the use of multiple channels, with LinkedIn advertising being one of the most important for building awareness and generating leads. Here we take a look at how to use LinkedIn ads for ABM.