The digital world has become flooded over the past few months, causing many marketers to adjust their messaging, budgets and strategies to align with the current landscape. The next year is likely to bring even more changes, with digital tactics becoming the focus of marketing leaders across the globe. Here we outline three ways we expect digital marketing will evolve over the next year.
If your business is operating without a formal marketing plan, there is a good chance you’re not getting the most out of your marketing budget. A formal plan helps to align your marketing goals with the campaigns you’re running. It serves as the foundation for all of your marketing efforts.
It is important that leaders understand that many of their employees have a reduced capacity for work stressors during this unpredictable time. While some see working from home as a luxury, many others are having a difficult time adjusting to the isolation. The uncertainty that has engulfed the world in recent months has caused anxiety among many people about their future, as well as that of their company.
What’s the best book you’ve read this year? Many marketers have taken the opportunity to sharpen their skills during the shutdown, and so have we! The internet provides an endless amount of marketing content to consume, but in this post, we’re focusing on good ol’ fashioned books! Here are some of our favorites that we recommend to our fellow marketers.
This holiday has humble beginnings and is intertwined with inspirational figures that have shaped the world. We celebrate our fathers and the father figures in our lives who take on one of the greatest responsibilities.
