Creating and distributing valuable content is essential in building brand awareness, generating leads, and becoming trusted as a thought-leader in your industry. Quality and consistency are the hallmarks of successful content marketing campaigns, and it takes some key steps to establish that. Here we take a look at how your business can get started with content marketing.
Happy Cinco de Mayo, there’s a chance we’ll be able to celebrate it a little more openly this year compared to last. It is important to note that despite the parties, there is real meaning behind the holiday. Here we take a look at ten fun facts about Cinco de Mayo.
Keeping a positive attitude at work was difficult enough for a lot of people prior to the pandemic and being sent home to work. Staying productive without the proper attitude is all but impossible. Thankfully, there are steps you can take to get in the right mindset regardless of what is going on around you. Communicating with your loved ones and trusted team members is an important first step in getting your mind right and ready for work.
Measuring the success of a content marketing campaign can be challenging and involves many different components. Content marketing does so much more than generate leads, making it difficult to truly assess your return on investment. Brand awareness, top-of-the-funnel leads, social media followers, blog subscribers, and brand evangelists are all offshoots of content marketing campaigns. Here we take a look at which KPIs accurately measure content marketing success.
Email workflows are a key functionality of most marketing automation platforms, but marketers often don’t know how to take full advantage of them. Workflows allow you to craft highly target messages that can be automatically sent based on a particular trigger. This will enable you to nurture leads with less time and fewer resources.
