Demand Generation Blog

Attracting new customers is essential for a business to grow, but even more important is retaining your current clients. The costs associated with acquiring new customers is far greater than gaining renewals. Focusing on retaining and upselling current customers can have a very positive impact on your overall customer acquisition costs. There are other benefits including gaining evangelists for your brand and improving word of mouth advertising. Here we take a look at 5 ways to improve your customer retention rate.

While we all begin to acclimate to the “new normal”, we look forward to the Summer months with hopes of returning to business as usual. Information regarding the summer solstice is rich in historical and scientific data. Here are ten fun facts about the summer solstice.

Brand awareness is an essential piece of an overall marketing strategy. Before you can begin to build a brand, you first need to determine your identity. What do you want to be known for? How do you want the public to perceive you? Which social and charitable initiatives will you support?  Which ones will you avoid? These and several other questions need to be answered before launching awareness campaigns. Here are a few other things to consider.

Statistical analysis is essential in marketing. It allows you to keep up with trends, refine content for your audience and determine which tactics and campaigns are most effective. Here we take a look at several recent statistics and what they mean for B2B marketers.

Creating a diverse variety of valuable, educational and entertaining videos will give your content strategy the punch it needs to reach your target audience. First, a few tips.