Demand Generation Blog

Diversity and inclusion have been hot topics in the business world for years now, however, many leaders are still struggling to find ways to improve their internal operations to create a more inclusive work environment. “Diversity and inclusion (D&I) is more than policies, programs, or headcounts. Equitable employers outpace their competitors by respecting the unique needs, perspectives and potential of all their team members. As a result, diverse and inclusive workplaces earn deeper trust and more commitment from their employees.” We’ve developed a checklist to help your team on the road to diversity and inclusion.

Recruiting profitable channel partners can be hit or miss, but there is a bit of a science to it. Identifying your ideal channel partner persona is one of the first steps you’ll need to take in order to have an efficient and effective recruitment program. 

No, it isn't a misspelling. Smarketing is real and as important as ever. Before we get started, you're probably wondering what Smarketing is. Smarketing is the integration of your business's sales and marketing processes. The goal is for sales and marketing to have a common integrated approach. Here are a few ways to improve upon smarketing in 2021.

Identifying the right channel partners can be a challenge and once you’ve done so there needs to be some kind of incentive for them to partner with your organization. Being able to clearly define how a company will benefit from partnering with you is essential in establishing a mutually beneficial business relationship. Here we take a look at five areas that are most important to potential channel partners.

Believe it or not, the food and drinks that we consume have a tremendous impact on our ability to think creatively. If you find yourself with frequent writers block or unable to contribute during brainstorming sessions, your diet may be to blame. The good news is there are a variety of foods and beverages that can help improve cognitive function and get you back on your game. Here are our ten favorites.