No, it isn't a misspelling. Smarketing is real and as important as ever. Before we get started, you're probably wondering what Smarketing is. Smarketing is the integration of your business's sales and marketing processes. The goal is for sales and marketing to have a common integrated approach. Here are a few ways to improve upon smarketing in 2021.

Unification

Unifying your sales and marketing departments is always the most complex part of growing "Smarketing." Sales teams and marketing teams don't always see eye to eye, and part of this is because sales teams want leads that are ready to buy, while marketing teams know that some leads take more nurturing. Seeing the value of a lead the same way is a huge stepping stone in unification. Aligning the teams is a vital step in ensuring that everyone is working towards the same goals and the same values are being honored.

Drive Value

Driving the value of your product through sales and marketing will be very important in 2021. People are being more stringent with their money and really focusing on the value of what they are purchasing. Using marketing and sales strategies that make your potential customers feel like they are getting good value and are valued themselves is going to be a huge step in closing business.

Stay Social

Social media and virtual sales and marketing platforms will reign king in 2021. Almost the entire world has made the switch to using electronic forms of communication, and many people are keeping up with their favorite brands through social media. Making sure your social media presence is maintained, and genuine is important to engage customers and potential customers.

Visual Content

Content is the backbone of your sales and marketing team. Showing that your company is knowledgeable, eager to share, and has a personality through visual content is the most effective way to build your sales pipeline and get new and existing leads to convert. Types of visual content you need to showcase include: infographics, images, videos, and relevant memes.

Improve Bandwidth

Bandwidth can mean a few different things depending on who you talk to within your company. Your website's bandwidth has to do with speed and how much data it takes to load your site. So improving that bandwidth is essential for your sales and marketing journey. Another way to improve bandwidth, specifically with sales and marketing, is by expanding your reach. You can do this by being more present online, in social media groups, and by building more content for your website. The more you put out there, the more people will see you. Improving that is a great way to attract new sales and marketing, or smartketing leads.