Recruiting profitable channel partners can be hit or miss, but there is a bit of a science to it. Identifying your ideal channel partner persona is one of the first steps you’ll need to take in order to have an efficient and effective recruitment program. 

Focus On Qualified Leads

Being able to identify truly qualified partner leads is essential to the efficiency of your recruiting efforts. Developing a list of key characteristics will ensure your team is focused on potential partners that can have a true positive impact on your organization.

Maintain Longer Partnerships

Loyal partners are the backbone of a strong channel community and finding the best fits right up front can set you up for long-relationships.  As partners become more entrenched, they tend to bring in more revenue and take on new products to resell. 

More Efficient On-boarding

When it comes to on-boarding a new partner, knowing that they have the appropriate infrastructure and resources can make a world of difference. This allows you to focus on getting their sales and marketing teams ready to sell your products.

Increase In Partner Referrals

Just like generating leads, gaining new partners through referrals can save you time and money and help you to identify a slew of profitable partners. Since your partners already have a relationship with these businesses and an idea of your requirements, there is a better chance they will be a good fit.

Greater Return On Investment

Knowing exactly what makes up an ideal partner for your program allows you to recruit those businesses who will have an immediate and lasting impact on your channel revenue. Companies that require less support to get started and are an ideal long-term fit will show early ROI and continue to do so for years to come.

Winn leverages PartnerOptimizer to help you understand your ideal partner personas. We have helped some of the largest IT channels in the industry build profitable partner communities.  Click below to learn more.